Concepedia

Eunkyu Lee

EL

Statistics

Publications

16

Citations

1.4K

H-Index

15

Active since

1992

Affiliations

Syracuse University(Current)

Seattle University

Duke University

Korea University

Kent State University

Eunkyu Lee is an author at Syracuse University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchMarket DesignConsumer BehaviorBrand StrategyBrand AwarenessBrand DevelopmentBusiness Strategy

Publications per year

1992–2017

16

Publications

16

Vertical Strategic Interaction: Implications for Channel Pricing Strategy

Eunkyu Lee, Richard Staelin · Marketing Science · 1997 · 364 citations

Price Leadership, Consumer Uncertainty, Vertical Strategic Interaction +18

Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?

William Boulding, Eunkyu Lee, Richard Staelin · Journal of Marketing Research · 1994 · 251 citations

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Weon Sang Yoo, Eunkyu Lee · Marketing Science · 2010 · 217 citations

Consumer Uncertainty, Digital Marketing, Channel Structures +24

Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?

William Boulding, Eunkyu Lee, Richard Staelin · Journal of Marketing Research · 1994 · 144 citations

Marketing, Own-price Elasticity, Economics +12

Store Brand Quality and Retailer’s Product Line Design

Hwan Chung, Eunkyu Lee · Journal of Retailing · 2017 · 80 citations

Brand Equity, Management, Brand Strategy +8

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