Weon Sang Yoo

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Weon Sang Yoo, Eunkyu Lee · Marketing Science · 2010 · 217 citations

Consumer Uncertainty, Digital Marketing, Channel Structures +24

Is the Internet a primary source for consumer information search?: Group comparison for channel choices

Jungkun Park, HoEun Chung, Weon Sang Yoo · Journal of Retailing and Consumer Services · 2009 · 39 citations

Information Search, Channel Choices, Online Customer Behavior +10

A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems

Eunkyu Lee, Richard Staelin, Weon Sang Yoo et al. · Management Science · 2013 · 24 citations

Distribution Intensity, Consumer Uncertainty, Consumer Research +22

Antecedents to loyalty point redemption: Implications for customer equity management

Joon Ho Hwang, Jaiho Chung, Jae‐Wook Kim et al. · Journal of Business Research · 2016 · 13 citations

Customer Experience, Customer Satisfaction, Management +8