Concepedia

Hwan Chung

HC

4

Publications

172

Citations

4

H-Index

2016

Active since

Affiliations

Konkuk University(Current)

Korea University

Syracuse University

Hwan Chung is an author at Konkuk University specializing in business, management, and consumer research.

Top concepts

BusinessManagementMarketingConsumer ResearchBrand EquityBrand StrategyBrand ManagementBrand DevelopmentBusiness StrategyConsumer Behavior

Publications per year

2016–2021

4

Publications

4

Store Brand Quality and Retailer’s Product Line Design

Hwan Chung, Eunkyu Lee · Journal of Retailing · 2017 · 80 citations

Brand Equity, Management, Brand Strategy +8

Asymmetric relationships with symmetric suppliers: Strategic choice of supply chain price leadership in a competitive market

Hwan Chung, Eunkyu Lee · European Journal of Operational Research · 2016 · 46 citations

Supplier Relationship, Supply Network, Management +11

Effect of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation

Hwan Chung, Eunkyu Lee · Journal of Retailing · 2017 · 30 citations

Brand Equity, Channel Price Leadership, Management +13

Spillover effects of a mega shopping complex on pre-existing, small retail shops over space, over time and across retail types

Hwan Chung, Dae-Yong Ahn, Seung‐Ho Ahn · Journal of Retailing and Consumer Services · 2021 · 16 citations

Economics, Buying Behavior, Urban Economics +9

Rows per page

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