Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation

An Effective Heuristic Algorithm for the Traveling-Salesman Problem

Simon Lin, Brian W. Kernighan · Operations Research · 1973 · 3.8K citations

Natural Sciences, Decision Sciences, Algorithms +10

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

Business, Marketing, Marketing Management +16

A maximum likelihood methodology for clusterwise linear regression

Wayne S. DeSarbo, William L. Cron · Journal of Classification · 1988 · 517 citations · Full text

Public Health, Biostatistics, Computer Science +12

A Simulated Annealing Methodology for Clusterwise Linear Regression

Wayne S. DeSarbo, Richard L. Oliver, Arvind Rangaswamy · Psychometrika · 1989 · 154 citations · Full text

Computing, Biostatistics, Computer Science +10

An Approach to Normative Segmentation

Vijay Mahajan, Arun K. Jain · Journal of Marketing Research · 1978 · 82 citations

Business, Behavioral Sciences, Market Segmentation +7