Statistics
Publications
16
Citations
949
Location
Plano, United States
16
Crafting Integrated Multichannel Retailing Strategies
Zhang Jie, Paul Farris, Tarun Kushwaha et al. · SSRN Electronic Journal · 2009 · 354 citations · Full text
Mobile Promotions: A Framework and Research Priorities
Michelle Andrews, Jody Goehring, Sam K. Hui et al. · Journal of Interactive Marketing · 2016 · 22 citations · Full text
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