Trade Shows is a specialized form of corporate event within the broader category of business exhibitions, distinguished by its primary focus on facilitating direct interaction between industry suppliers and potential buyers for the purpose of showcasing products, negotiating contracts, and generating business leads.
168
Publications
8K
Citations
280
Authors
197
Institutions
Publications per year
2017–2026
28
Variants
Trade Exhibitions
Parents
Publications
168
Measuring performance at trade shows
Kåre Hansen · Journal of Business Research · 2002 · 189 citations
A Three-Stage Model of Industrial Trade Show Performance
Srinath Gopalakrishna, Gary L. Lilien · Marketing Science · 1995 · 182 citations
1–5 of 168
Authors
280
- SG
13
h-index
- PH
7
h-index
- GL
6
h-index
- FP
4
h-index
- WJ
4
h-index
1–5 of 280
Institutions
197
Pennsylvania State University
State College, United States
12 h-index
20 publications
1.9K citations
Georgia State University
Atlanta, United States
8 h-index
9 publications
536 citations
University of Missouri
Columbia, United States
7 h-index
9 publications
509 citations
Southeastern Louisiana University
Hammond, United States
6 h-index
6 publications
201 citations
Cornell University
Ithaca, United States
6 h-index
7 publications
303 citations
Louisiana State University
Baton Rouge, United States
5 h-index
5 publications
135 citations
Yeshiva University
New York, United States
5 h-index
5 publications
168 citations
National Institute of Development Administration
Bangkok, Thailand
4 h-index
5 publications
215 citations
1–8 of 197
Venues
- Industrial Marketing Management
19 publications · 1.5K citations
19
h-index
- Journal of Business and Industrial Marketing
18 publications · 829 citations
17
h-index
- Journal of Marketing
JM · 9 publications · 871 citations
9
h-index
- Journal of Global Marketing
4 publications · 161 citations
4
h-index
- Journal of Business Research
JBR · 3 publications · 304 citations
3
h-index
1–5