Concepedia

Fred Palumbo

FP

Statistics

Publications

8

Citations

434

H-Index

8

Active since

1993

Affiliations

Yeshiva University(Current)

Southeastern Louisiana University

Jacksonville State University

Texas A&M International University

Louisiana State University

Fred Palumbo is an author at Yeshiva University specializing in marketing strategy, trade shows, and marketing.

Publications per year

1993–2000

8

Publications

8

The multicultural context of brand loyalty

Fred Palumbo, Paul Herbig · European Journal of Innovation Management · 2000 · 144 citations

Business, Marketing, Marketing Management +13

International marketing tool: the Internet

Fred Palumbo, Paul Herbig · Industrial Management & Data Systems · 1998 · 96 citations

Business, Marketing, Marketing Management +13

Measuring trade show effectiveness: An effective exercise?

Paul Herbig, Brad O’Hara, Fred Palumbo · Industrial Marketing Management · 1994 · 53 citations

Social Sciences, Business Economics, Economics +11

Differences between trade show exhibitors and non‐exhibitors

Paul Herbig, Brad O’Hara, Fred Palumbo · Journal of Business and Industrial Marketing · 1997 · 51 citations

Management, Marketing, Marketing Management +17

The effect of culture on the adoption process: A comparison of Japanese and American behavior

Paul Herbig, Fred Palumbo · Technological Forecasting and Social Change · 1994 · 39 citations

Management, Organizational Behavior, Social Psychology +13

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