Brad O’Hara

Measuring trade show effectiveness: An effective exercise?

Paul Herbig, Brad O’Hara, Fred Palumbo · Industrial Marketing Management · 1994 · 53 citations

Social Sciences, Business Economics, Economics +11

Differences between trade show exhibitors and non‐exhibitors

Paul Herbig, Brad O’Hara, Fred Palumbo · Journal of Business and Industrial Marketing · 1997 · 51 citations

Management, Marketing, Marketing Management +17

Characteristics of participants in Australia's Get Healthy telephone-based lifestyle information and coaching service: reaching disadvantaged communities and those most at need

Brad O’Hara, Philayrath Phongsavan, Kamalesh Venugopal et al. · Health Education Research · 2011 · 50 citations · Full text

Public Health, Health Behavior, Health Promotion +12

Ecotourism: a guide for marketers

Paul Herbig, Brad O’Hara · European Business Review · 1997 · 40 citations

Management, Marketing, Marketing Management +14

International procurement practices: a matter of relationships

Paul Herbig, Brad O’Hara · Management Decision · 1996 · 29 citations

Business, International Business, International Management +17