Concepedia

Tiered Loyalty Structures

Tiered Loyalty Structure is a loyalty program framework in which customers are classified into hierarchical levels based on their engagement or spending behavior, with each level offering progressively enhanced benefits and privileges to incentivize continued patronage and higher-tier advancement.

9

Publications

292

Citations

26

Authors

16

Institutions

Publications per year

2017–2026

4

Variants

Tiered Loyalty Programs

Parents

Publications

9

The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members

Sarah Tanford · International Journal of Hospitality Management · 2013 · 120 citations

, , +14

Can Non-tiered Customer Loyalty Programs Be Profitable?

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya et al. · Marketing Science · 2021 · 28 citations

, , +14

Framing as status or benefits?

Mauricio Palmeira, Nicolas Pontes, D. Roland Thomas et al. · European Journal of Marketing · 2016 · 27 citations

, , +17

Open versus selective customer loyalty programmes

Carol L. Esmark, Stephanie Noble, John E. Bell · European Journal of Marketing · 2016 · 24 citations

, , +17

Investigating status demotion in hierarchical loyalty programs

B. Ramaseshan, Robyn Ouschan · Journal of Services Marketing · 2017 · 23 citations

, , +16

1–5 of 9

Authors

26

  1. YN
    Yulia Nevskaya

    Washington University in St. Louis, United States

    1 publications · 28 citations

    1

    h-index

  2. MS
    Magnus Söderlund

    Stockholm School of Economics, Sweden

    1 publications · 20 citations

    1

    h-index

  3. AG
    Arun Gopalakrishnan

    University of Pennsylvania, United States

    1 publications · 28 citations

    1

    h-index

  4. BR
    B. Ramaseshan

    Curtin University, Australia

    1 publications · 23 citations

    1

    h-index

  5. SN
    Stephanie Noble

    Yale University, United States

    1 publications · 24 citations

    1

    h-index

1–5 of 26

Institutions

16

  1. Mississippi State University

    Starkville, United States

    1 h-index

    1 publications

    24 citations

  2. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    2 publications

    48 citations

  3. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    28 citations

  4. Rice University

    Houston, United States

    1 h-index

    1 publications

    28 citations

  5. University of Hong Kong

    Pok Fu Lam, Hong Kong

    1 h-index

    4 publications

    52 citations

  6. Indiana University Bloomington

    Bloomington, United States

    1 h-index

    1 publications

    27 citations

  7. Washington University in St. Louis

    St Louis, United States

    1 h-index

    2 publications

    56 citations

  8. Monash University

    Melbourne, Australia

    1 h-index

    2 publications

    54 citations

1–8 of 16

Venues

  1. European Journal of Marketing

    EJM · 2 publications · 51 citations

    2

    h-index

  2. Marketing Science

    2 publications · 50 citations

    2

    h-index

  3. Journal of Consumer Marketing

    1 publications · 20 citations

    1

    h-index

  4. Tourism Management

    1 publications · 13 citations

    1

    h-index

  5. 1

    h-index

1–5