Store-Specific Assortment is a retail assortment strategy that belongs to the class of merchandising frameworks wherein the product mix is uniquely tailored to an individual store based on its local market characteristics, customer demographics, and sales behavior, distinguishing it from standardized or chain-wide assortment approaches.
17
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1.2K
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46
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40
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Publications per year
2017–2026
8
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Publications
17
The Effect of Product Assortment Changes on Customer Retention
Sharad Borle, Peter Boatwright, Joseph B. Kadane et al. · Marketing Science · 2005 · 232 citations · Full text
Robert P. Rooderkerk, Harald J. van Heerde, Tammo H.A. Bijmolt · Marketing Science · 2013 · 84 citations · Full text
1–5 of 17
Authors
46
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1–5 of 46
Institutions
40
University of Almería
Almería, Spain
2 h-index
2 publications
36 citations
Southern Methodist University
Dallas, United States
2 h-index
3 publications
743 citations
Universidad de Granada
Granada, Spain
2 h-index
2 publications
36 citations
Tilburg University
Tilburg, The Netherlands
2 h-index
4 publications
336 citations
Mangalore University
Mangaluru, India
2 h-index
2 publications
28 citations
Université Paris Cité
Paris, France
1 h-index
2 publications
148 citations
Imperial College London
London, United Kingdom
1 h-index
1 publications
17 citations
Massachusetts Institute of Technology
Cambridge, United States
1 h-index
1 publications
10 citations
1–8 of 40
Venues
- Marketing Science
3 publications · 400 citations
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- SSRN Electronic Journal
Repository · 2 publications · 26 citations
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- Journal of Marketing Research
2 publications · 436 citations
2
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- Journal of Business Research
JBR · 2 publications · 76 citations
2
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- International Journal of Retail & Distribution Management
2 publications · 145 citations
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