Concepedia
Statistics
Publications
7
Citations
336
H-Index
Active since
2010
Affiliations
McGill University(Current)
Hansung University
Arizona State University
Korea Advanced Institute of Science and Technology
Minha Hwang is an author at McGill University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchEconomicsSearch CostsDigital MarketingConsumer UncertaintyCommunication
Publications per year
2010–2020
Channel Capabilities, Product Characteristics, and the Impacts of Mobile Channel Introduction
Youngsok Bang, Dong-Joo Lee, Kunsoo Han et al. · Journal of Management Information Systems · 2013 · 132 citations
Digital Marketing, Communication, Channel Characterization +20
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
Minha Hwang, Bart J. Bronnenberg, Raphael Thomadsen · Marketing Science · 2010 · 84 citations · Full text
Economics, Food Marketing, Consumer Uncertainty +15
The Impact of Walmart Supercenter Conversion on Consumer Shopping Behavior
Minha Hwang, Sungho Park · Management Science · 2015 · 41 citations
Economics, Revenue Management, Digital Marketing +11
How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares
Minha Hwang, Raphael Thomadsen · Management Science · 2015 · 28 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +17
Shopping Activity at Warehouse Club Stores and Its Competitive and Network Density Implications
Stanley Frederick W.T. Lim, Elliot Rabinovich, Sungho Park et al. · Production and Operations Management · 2020 · 24 citations
Customer Satisfaction, Network Density Implications, Consumer Research +21
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