Concepedia

Robert P. Rooderkerk

RP

Statistics

Publications

10

Citations

500

H-Index

10

Active since

2011

Affiliations

Erasmus University Rotterdam(Current)

University of Groningen

Tilburg University

Massey University

Robert P. Rooderkerk is an author at Erasmus University Rotterdam specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchDigital MarketingCognitive ScienceBehavioral ScienceBehavioral Decision MakingConsumer ChoiceDecision Theory

Publications per year

2011–2023

10

Publications

10

Challenges at the marketing–operations interface in omni-channel retail environments

Tammo H.A. Bijmolt, Manda Broekhuis, Sander de Leeuw et al. · Journal of Business Research · 2019 · 148 citations · Full text

Optimizing Retail Assortments

Robert P. Rooderkerk, Harald J. van Heerde, Tammo H.A. Bijmolt · Marketing Science · 2013 · 82 citations · Full text

Consumer Research, Business Analytics, Market Design +16

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Robert P. Rooderkerk, Koen Pauwels · Journal of Interactive Marketing · 2016 · 62 citations · Full text

How Context Affects Choice

Raphael Thomadsen, Robert P. Rooderkerk, On Amir et al. · Customer Needs and Solutions · 2017 · 46 citations · Full text

Cognitive Science, Behavioral Sciences, Choice Model +10

Robust optimization of the 0–1 knapsack problem: Balancing risk and return in assortment optimization

Robert P. Rooderkerk, Harald J. van Heerde · European Journal of Operational Research · 2015 · 40 citations · Full text

Economics, Supply Chain Optimization, Balancing Risk +10

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