Retailer Credibility

Retailer Credibility is a construct in marketing theory that denotes the degree to which consumers perceive a retailer as trustworthy, reliable, and competent in consistently delivering promised value, particularly in the context of pricing strategies such as Everyday Low Pricing and product offerings such as private label brands.

45

Publications

5K

Citations

117

Authors

84

Institutions

Publications per year

2017–2026

9

Authors

117

  1. DC
    Damien Chaney

    REGARDS Recherches en Économie Gestion AgroRessources Durabilité Santé, France

    2 publications · 63 citations

    2

    h-index

  2. DP
    Devavrat Purohit

    Duke University, United States

    2 publications · 454 citations

    2

    h-index

  3. EB
    Erik Brynjolfsson

    Massachusetts Institute of Technology, United States

    2 publications · 705 citations

    2

    h-index

  4. MD
    Michael D. Smith

    Carnegie Mellon University, United States

    2 publications · 705 citations

    2

    h-index

  5. PK
    Prashant Kumar

    Xavier School of Management, India

    2 publications · 111 citations

    2

    h-index

1–5 of 117

Venues

  1. Journal of Retailing and Consumer Services

    6 publications · 329 citations

    6

    h-index

  2. Journal of Business Research

    JBR · 3 publications · 216 citations

    3

    h-index

  3. Journal of Consumer Psychology

    3 publications · 508 citations

    3

    h-index

  4. Journal of Interactive Marketing

    JIM · 2 publications · 325 citations

    2

    h-index

  5. 2

    h-index

1–5