Retailer Credibility
Retailer Credibility is a construct in marketing theory that denotes the degree to which consumers perceive a retailer as trustworthy, reliable, and competent in consistently delivering promised value, particularly in the context of pricing strategies such as Everyday Low Pricing and product offerings such as private label brands.
45
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5K
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117
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84
Institutions
Publications per year
2017–2026
9
45
Placing Trust at the Center of Your Internet Strategy
Glen L. Urban, Fareena Sultan, William J. Qualls · 2000 · 775 citations
1–5 of 45
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REGARDS Recherches en Économie Gestion AgroRessources Durabilité Santé, France
2 publications · 63 citations
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84
The University of Texas at Austin
Austin, United States
2 h-index
3 publications
122 citations
Massachusetts Institute of Technology
Cambridge, United States
2 h-index
2 publications
1.4K citations
Carnegie Mellon University
Pittsburgh, United States
2 h-index
2 publications
705 citations

University of Johannesburg
Johannesburg, South Africa
2 h-index
3 publications
124 citations

Kedge Business School
Talence, France
2 h-index
3 publications
104 citations

University of North Texas
Denton, United States
1 h-index
1 publications
50 citations
Duke University
Durham, United States
1 h-index
1 publications
432 citations

Universität Trier
Trier, Germany
1 h-index
1 publications
65 citations
1–8 of 84
6 publications · 329 citations
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JBR · 3 publications · 216 citations
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3 publications · 508 citations
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JIM · 2 publications · 325 citations
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2 publications · 84 citations
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