Concepedia

Reminder Advertisements

Reminder Advertisements is a form of direct-to-consumer pharmaceutical advertising that belongs to the category of brand-awareness marketing communications and is distinguished by its exclusive focus on promoting the name of a drug without discussing its indications, efficacy, or risk information.

5

Publications

191

Citations

14

Authors

10

Institutions

Publications per year

2017–2026

1

Parents

Publications

5

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xueming Luo, Xianghua Lu et al. · Journal of Marketing · 2020 · 69 citations

, , +17

The Residual Impact of Avoided Television Advertising

Steven Bellman, A. Schweda, D. Varan · Journal of Advertising · 2010 · 68 citations

, , +14

The Influence of Simple and Complex Tropes on Believability, Importance and Memory

Mark Toncar, James M. Munch · The Journal of Marketing Theory and Practice · 2003 · 24 citations

, , +14

Identifying effective healthy weight and lifestyle advertisements: Focus groups with Australian adults

Helen Dixon, Michael Murphy, Maree Scully et al. · Appetite · 2016 · 20 citations

, , +17

The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs

Yam B. Limbu, Ivonne M. Torres · Journal of Health and Human Services Administration · 2009 · 16 citations

, , +17

1–5 of 5

Authors

14

  1. IM
    Ivonne M. Torres

    New Mexico State University, United States

    1 publications · 16 citations

    1

    h-index

  2. XL
    Xianghua Lu

    Fudan University, China

    1 publications · 69 citations

    1

    h-index

  3. JL
    Jing Li

    Nanjing University, China

    1 publications · 69 citations

    1

    h-index

  4. NM
    Nile M. Khanfar

    Nova Southeastern University, United States

    1 publications · 14 citations

    1

    h-index

  5. XL
    Xueming Luo

    Temple University, United States

    1 publications · 69 citations

    1

    h-index

1–5 of 14

Institutions

10

  1. The University of Texas at Arlington

    Arlington, United States

    1 h-index

    1 publications

    24 citations

  2. Nova Southeastern University

    Fort Lauderdale, United States

    1 h-index

    2 publications

    28 citations

  3. Samford University

    Birmingham, United States

    1 h-index

    1 publications

    14 citations

  4. New Mexico State University

    Las Cruces, United States

    1 h-index

    1 publications

    16 citations

  5. Montclair State University

    Montclair, United States

    1 h-index

    1 publications

    16 citations

  6. Nanjing University

    Nanjing, China

    1 h-index

    1 publications

    69 citations

  7. Waseda University

    Tokyo, Japan

    1 h-index

    1 publications

    69 citations

  8. BitPlus (United States)

    Okemos, United States

    1 h-index

    2 publications

    138 citations

1–8 of 10

Venues

  1. Journal of Advertising

    1 publications · 68 citations

    1

    h-index

  2. Journal of Health and Human Services Administration

    JHHSA · 1 publications · 16 citations

    1

    h-index

  3. Health Marketing Quarterly

    1 publications · 14 citations

    1

    h-index

  4. Journal of Marketing

    JM · 1 publications · 69 citations

    1

    h-index

  5. The Journal of Marketing Theory and Practice

    JMTP · 1 publications · 24 citations

    1

    h-index

1–5