Jing Li

Media representation of digital-free tourism: A critical discourse analysis

Jing Li, Philip L. Pearce, David Low · Tourism Management · 2018 · 150 citations

Cultural Tourism, Tourism, Discourse Analysis +5

Advertising value and credibility transfer: attitude towards web advertising and online information acquisition

Xianjin Zha, Jing Li, Yalan Yan · Behaviour and Information Technology · 2014 · 99 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +16

When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization

Xueming Luo, Xianghua Lu, Jing Li · Information Systems Research · 2019 · 81 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +22

Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox

Fue Zeng, Qing Ye, Jing Li et al. · Journal of Business Research · 2020 · 79 citations

Engineering, Social Psychology, Social Influence +16

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xueming Luo, Xianghua Lu et al. · Journal of Marketing · 2020 · 62 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +25