Pricing Promotion is a promotional strategy that involves the temporary reduction of a product or service’s price or the offer of price-based incentives to stimulate consumer purchase behavior, distinguished from other promotional tools by its direct focus on price manipulation as the primary motivational mechanism.
53
Publications
2.9K
Citations
136
Authors
99
Institutions
Publications per year
2017–2026
14
Variants
Price Promotion
Parents
Publications
53
Innovations in Retail Pricing and Promotions
Dhruv Grewal, Kusum L. Ailawadi, Dinesh K. Gauri et al. · Journal of Retailing · 2011 · 307 citations
A Theory of Channel Price Promotions
Eitan Gerstner, James D. Hess · American Economic Review · 1991 · 149 citations
1–5 of 53
Authors
136
- YK
2
h-index
- AG
2
h-index
- DM
2
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- VM
1
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- DK
1
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1–5 of 136
Institutions
99
University of Chicago
Chicago, United States
2 h-index
2 publications
115 citations
JPMorgan Chase & Co (United States)
New York, United States
2 h-index
2 publications
37 citations
New York University
New York, United States
2 h-index
3 publications
64 citations
Stanford University
Stanford, United States
2 h-index
3 publications
93 citations
University of Kentucky
Lexington, United States
2 h-index
3 publications
132 citations
University of Chile
Santiago, Chile
2 h-index
2 publications
64 citations
Pennsylvania State University
State College, United States
2 h-index
2 publications
55 citations
University of Arizona
Tucson, United States
1 h-index
1 publications
36 citations
1–8 of 99
Venues
- Marketing Science
7 publications · 250 citations
7
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- Journal of Retailing
6 publications · 928 citations
6
h-index
- Quantitative Marketing and Economics
4 publications · 170 citations
4
h-index
- Journal of Business Research
JBR · 4 publications · 218 citations
4
h-index
- Journal of Retailing and Consumer Services
2 publications · 74 citations
2
h-index
1–5