Concepedia

Positioning Framework

A Positioning Framework is a conceptual model that systematically organizes the strategic variables and relational dynamics through which a product or brand is differentiated and situated within a competitive market relative to target consumers’ perceptions and competitor offerings.

55

Publications

3K

Citations

141

Authors

72

Institutions

Publications per year

2017–2026

23

Parents

Publications

55

The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Fiona Scott Morton, Florian Zettelmeyer · Review of Industrial Organization · 2004 · 296 citations

, , +16

A Survey on Fusion-Based Indoor Positioning

Xiansheng Guo, Nirwan Ansari, Fangzi Hu et al. · IEEE Communications Surveys & Tutorials · 2019 · 262 citations · Full text

, , +11

Research for product positioning and design decisions: An integrative review

Anil Kaul, Vithala R. Rao · International Journal of Research in Marketing · 1995 · 244 citations

, , +16

Market orientation, positioning strategy and brand performance

Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian et al. · Industrial Marketing Management · 2018 · 185 citations

, , +14

Market position, resource profile, and governance: linking Porter and Williamson in the context of international courier and small package services in Japan

Jack A. Nickerson, Barton H. Hamilton, Tetsuo Wada · Strategic Management Journal · 2001 · 181 citations

, , +12

1–5 of 55

Authors

141

  1. DY
    Diange Yang

    Tsinghua University, China

    1 publications · 19 citations

    1

    h-index

  2. CK
    Christian Koch

    Lund University, Sweden

    1 publications · 30 citations

    1

    h-index

  3. JS
    J. S. Johar

    Virginia Tech, United States

    1 publications · 31 citations

    1

    h-index

  4. SS
    Saideep Sunkari

    Kakatiya University, India

    1 publications · 66 citations

    1

    h-index

  5. AK
    Anil Kaul

    Cornell University, United States

    1 publications · 244 citations

    1

    h-index

1–5 of 141

Institutions

72

  1. Lund University

    Lund, Sweden

    2 h-index

    7 publications

    114 citations

  2. Yale University

    New Haven, United States

    2 h-index

    2 publications

    317 citations

  3. University of North Texas

    Denton, United States

    2 h-index

    2 publications

    230 citations

  4. The University of Texas Rio Grande Valley

    Edinburg, United States

    2 h-index

    2 publications

    220 citations

  5. University of Electronic Science and Technology of China

    Chengdu, China

    2 h-index

    5 publications

    1.1K citations

  6. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    2 h-index

    5 publications

    121 citations

  7. Virginia Tech

    Blacksburg, United States

    2 h-index

    6 publications

    156 citations

  8. California State University, San Bernardino

    San Bernardino, United States

    1 h-index

    1 publications

    31 citations

1–8 of 72

Venues

  1. Management Decision

    3 publications · 68 citations

    3

    h-index

  2. IEEE Sensors Journal

    2 publications · 49 citations

    2

    h-index

  3. Industrial Marketing Management

    2 publications · 215 citations

    2

    h-index

  4. Journal of Brand Management

    2 publications · 44 citations

    2

    h-index

  5. Journal of Product Innovation Management

    2 publications · 108 citations

    2

    h-index

1–5