Concepedia

Anil Kaul

AK

Statistics

Publications

5

Citations

680

H-Index

5

Active since

1995

Affiliations

Cornell University(Current)

Anil Kaul is an author at Cornell University specializing in marketing, business, and consumer theory.

Publications per year

1995–1999

5

Publications

5

Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

Anil Kaul, Dick R. Wittink · Marketing Science · 1995 · 251 citations

Business, Marketing, Marketing Management +10

Research for product positioning and design decisions: An integrative review

Anil Kaul, Vithala R. Rao · International Journal of Research in Marketing · 1995 · 244 citations

Management, Design, Marketing +16

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

Sachin Gupta, Pradeep K. Chintagunta, Anil Kaul et al. · Journal of Marketing Research · 1996 · 109 citations

Business, Economics, Marketing +11

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

Sachin Gupta, Pradeep K. Chintagunta, Anil Kaul et al. · Journal of Marketing Research · 1996 · 61 citations

Business, Economics, Marketing +11

A Segmentation You Can Act On

John Forsyth, Сунил Гупта, Sudeep Haldar et al. · The McKinsey Quarterly · 1999 · 15 citations

Business, Marketing, Marketing Management +17

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