Concepedia
Statistics
Publications
26
Citations
954
H-Index
18
Active since
1999
Affiliations
Kent State University(Current)
University of Louisville
Towson University
Loyola University Maryland
Virginia Tech
Robert D. Jewell is an author at Kent State University specializing in marketing, business, and marketing management.
Publications per year
1999–2023
An examination of perceived behavioral control: Internal and external influences on intention
Blair Kidwell, Robert D. Jewell · Psychology and Marketing · 2003 · 191 citations
Social Sciences, Psychology, Social Psychology +15
The influence of past behavior on behavioral intent: An information‐processing explanation
Blair Kidwell, Robert D. Jewell · Psychology and Marketing · 2008 · 106 citations
Business, Behavioral Sciences, Decision Sciences +17
The Innovator's License: A Latitude to Deviate from Category Norms
Michael J. Barone, Robert D. Jewell · Journal of Marketing · 2012 · 70 citations
Business, Innovation Management, Marketing +5
When Competitive Interference Can Be Beneficial
Robert D. Jewell, H. Rao Unnava · Journal of Consumer Research · 2003 · 44 citations
Management, Marketing, Marketing Management +11
How brand innovativeness creates advertising flexibility
Michael J. Barone, Robert D. Jewell · Journal of the Academy of Marketing Science · 2013 · 42 citations
Business, Marketing, Marketing Management +10
1–5 of 26