Statistics
Publications
2
Citations
71
H-Index
2
Active since
1994
Affiliations
Virginia Tech(Current)
H. Rao Unnava is an author at Virginia Tech specializing in marketing, marketing management, and interference effects.
Publications per year
1994–2003
2
2
Reducing Competitive Ad Interference
H. Rao Unnava, Deepak Sirdeshmukh · Journal of Marketing Research · 1994 · 27 citations
Business, Marketing, Advertising +6
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