Concepedia

Package Attractiveness

Package Attractiveness is a perceptual construct that denotes the extent to which the visual, tactile, and design features of a cigarette packaging elicit favorable aesthetic and emotional responses relative to other packaging alternatives.

50

Publications

4.1K

Citations

170

Authors

101

Institutions

Publications per year

2017–2026

22

Variants

Packaging Attractiveness

Parents

Publications

50

Aesthetic package design: A behavioral, neural, and psychological investigation

Martin Reimann, Judith Lynne Zaichkowsky, Carolin Neuhaus et al. · Journal of Consumer Psychology · 2010 · 476 citations

, , +12

Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations

Liza Becker, Thomas J. L. van Rompay, Hendrik N.J. Schifferstein et al. · Food Quality and Preference · 2010 · 446 citations

, , +17

Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation

Gyan Prakash, Sangita Choudhary, Anil Kumar et al. · Journal of Retailing and Consumer Services · 2019 · 349 citations · Full text

, , +16

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Xiaoyan Deng, Barbara E. Kahn · Journal of Marketing Research · 2009 · 242 citations

, , +17

Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?

Robert Mai, Claudia Symmank, Berenike Seeberg-Elverfeldt · Journal of Retailing · 2016 · 219 citations

, , +17

1–5 of 50

Authors

170

  1. JF
    James F. Thrasher

    University of South Carolina, United States

    5 publications · 197 citations

    5

    h-index

  2. DH
    David Hammond

    University of Waterloo, Canada

    5 publications · 255 citations

    5

    h-index

  3. CM
    Crawford Moodie

    University of Stirling, United Kingdom

    3 publications · 155 citations

    3

    h-index

  4. CM
    Christine M. White

    University of Waterloo, Canada

    3 publications · 109 citations

    3

    h-index

  5. UR
    Ulrich R. Orth

    Christian-Albrechts-Universität zu Kiel, Germany

    3 publications · 299 citations

    3

    h-index

1–5 of 170

Institutions

101

  1. University of Waterloo

    Waterloo, Canada

    8 h-index

    16 publications

    1.1K citations

  2. University of South Carolina

    Columbia, United States

    5 h-index

    9 publications

    309 citations

  3. University of South Australia

    Adelaide, Australia

    4 h-index

    5 publications

    143 citations

  4. Christian-Albrechts-Universität zu Kiel

    Kiel, Germany

    4 h-index

    7 publications

    975 citations

  5. Cancer Council Victoria

    Melbourne, Australia

    3 h-index

    9 publications

    538 citations

  6. University of Stirling

    Stirling, United Kingdom

    2 h-index

    3 publications

    199 citations

  7. Action on Smoking and Health

    London, United Kingdom

    2 h-index

    5 publications

    442 citations

  8. Delft University of Technology

    Delft, The Netherlands

    2 h-index

    6 publications

    566 citations

1–8 of 101

Venues

  1. Tobacco Control

    9 publications · 560 citations

    9

    h-index

  2. Food Quality and Preference

    6 publications · 688 citations

    6

    h-index

  3. Journal of Retailing

    2 publications · 354 citations

    2

    h-index

  4. European Journal of Public Health

    2 publications · 202 citations

    2

    h-index

  5. Journal of Marketing Research

    2 publications · 282 citations

    2

    h-index

1–5