Concepedia

Multi-channel Buying

Multi-Channel Buying is a procurement strategy in fashion retailing that, within the broader category of buying models, is distinguished by the coordinated acquisition of products for distribution across multiple, integrated sales platforms—such as physical stores, e-commerce sites, and mobile applications—to ensure inventory alignment, brand consistency, and optimized consumer reach.

33

Publications

2.3K

Citations

89

Authors

49

Institutions

Publications per year

2017–2026

15

Parents

Publications

33

Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

V. Kumar, Rajkumar Venkatesan · Journal of Interactive Marketing · 2005 · 510 citations

, , +12

The effect of acquisition channels on customer loyalty and cross-buying

Peter C. Verhoef, Bas Donkers · Journal of Interactive Marketing · 2005 · 232 citations

, , +14

Multichannel retailing: A case study of early experiences

Ruby Roy Dholakia, Miao Zhao, Nikhilesh Dholakia · Journal of Interactive Marketing · 2005 · 225 citations

, , +16

Understanding consumers’ multichannel choices across the different stages of the buying process

Sonja Gensler, Peter C. Verhoef, Martin Böhm · Marketing Letters · 2012 · 212 citations · Full text

, , +14

Impact of a “Buy-online-and-pickup-in-store” Channel on Price and Quality Decisions in a Supply Chain

Xiaogang Lin, Yong‐Wu Zhou, Rui Hou · European Journal of Operational Research · 2020 · 107 citations

, , +15

1–5 of 33

Authors

89

  1. PC
    Peter C. Verhoef

    University of Groningen, Netherlands

    2 publications · 444 citations

    2

    h-index

  2. CV
    Cristinel Vasiliu

    Bucharest University of Economic Studies, Romania

    1 publications · 11 citations

    1

    h-index

  3. TO
    Taishi Okubo

    University of Tsukuba, Japan

    1 publications · 36 citations

    1

    h-index

  4. DI
    Deepak Iyengar

    Auburn University, United States

    1 publications · 58 citations

    1

    h-index

  5. XG
    Xu Guan

    Huazhong University of Science and Technology, China

    1 publications · 36 citations

    1

    h-index

1–5 of 89

Institutions

49

  1. University of Connecticut

    Storrs, United States

    2 h-index

    3 publications

    1K citations

  2. IE University

    Segovia, Spain

    2 h-index

    2 publications

    255 citations

  3. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    1 publications

    36 citations

  4. Kozminski University

    Warsaw, Poland

    1 h-index

    1 publications

    11 citations

  5. Mercu Buana University

    Jakarta, Indonesia

    1 h-index

    2 publications

    46 citations

  6. Florida State University

    Tallahassee, United States

    1 h-index

    1 publications

    77 citations

  7. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    1 publications

    36 citations

  8. Universidade Católica Portuguesa

    Lisbon, Portugal

    1 h-index

    2 publications

    116 citations

1–8 of 49

Venues

  1. 5

    h-index

  2. Journal of Interactive Marketing

    JIM · 4 publications · 979 citations

    4

    h-index

  3. Journal of Retailing and Consumer Services

    3 publications · 106 citations

    3

    h-index

  4. Journal of Marketing Channels

    1 publications · 36 citations

    1

    h-index

  5. European Journal of Operational Research

    1 publications · 107 citations

    1

    h-index

1–5