Rui Hou

Impact of a “Buy-online-and-pickup-in-store” Channel on Price and Quality Decisions in a Supply Chain

Xiaogang Lin, Yong‐Wu Zhou, Rui Hou · European Journal of Operational Research · 2020 · 102 citations

Business, Logistics, Supply Chain +7

Introducing electric vehicles? Impact of network effect on profits and social welfare

Rui Hou, Lei Lei, Kangning Jin et al. · Energy · 2021 · 41 citations

Economics, Public Policy, Engineering +12

Greenness-based subsidy and dual credit policy to promote new energy vehicles considering consumers’ low-carbon awareness

Lu Xiao, Zhen‐Song Chen, Rui Hou et al. · Computers & Industrial Engineering · 2023 · 32 citations

Public Policy, Carbon Emission Trading, Green Marketing +13

Price and quality decisions in a vertically-differentiated supply chain with an “Online-to-Store” channel

Rui Hou, You Zhao, Mengqiang Zhu et al. · Journal of Retailing and Consumer Services · 2021 · 29 citations

Supply Chain Optimization, Engineering, Vertically-differentiated Supply Chain +13

Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model

Rui Hou, Jiawen Wu, Helen S. Du · Physica A Statistical Mechanics and its Applications · 2016 · 24 citations

Customer Satisfaction, Simulation Analysis, Interactive Marketing +9