Concepedia

Member Loyalty Effects

Member Loyalty Effects is a theoretical construct in marketing and consumer behavior that denotes the measurable impact of patronage refunds on members’ continued engagement, repeat purchasing, and emotional attachment to a service or retail organization, distinguishing it from general loyalty programs by emphasizing financial incentives as a driver of sustained member commitment.

25

Publications

1.8K

Citations

53

Authors

41

Institutions

Publications per year

2017–2026

11

Parents

Publications

25

When Customers Are Members: Customer Retention in Paid Membership Contexts

CB Bhattacharya · Journal of the Academy of Marketing Science · 1998 · 287 citations

, , +11

Determinants of success for online communities: an empirical study

Hsiu‐Fen Lin, Gwo‐Guang Lee · Behaviour and Information Technology · 2006 · 262 citations

, , +15

The influence of loyalty programme membership on customer purchase behaviour

Lars Meyer‐Waarden · European Journal of Marketing · 2008 · 249 citations

, , +12

Virtual Community Loyalty: An Interpersonal-Interaction Perspective

Yung‐Cheng Shen, Chun‐Yao Huang, Chia‐Hsien Chu et al. · International Journal of Electronic Commerce · 2010 · 228 citations

, , +13

Loyalty programs and a sense of community

Mark S. Rosenbaum, Amy L. Ostrom, Ronald Kuntze · Journal of Services Marketing · 2005 · 184 citations

, , +14

1–5 of 25

Authors

53

  1. PG
    Pablo Gutiérrez Rodríguez

    Universidad de León, Spain

    2 publications · 76 citations

    2

    h-index

  2. MS
    Mark S. Rosenbaum

    Northern Illinois University, United States

    2 publications · 204 citations

    2

    h-index

  3. PC
    Pedro Cuesta Valiño

    Universidad de Alcalá, Spain

    2 publications · 76 citations

    2

    h-index

  4. ML
    Micheal L. Shier

    University of Calgary, Canada

    1 publications · 29 citations

    1

    h-index

  5. RK
    Ronald Kuntze

    University of Tampa, United States

    1 publications · 184 citations

    1

    h-index

1–5 of 53

Institutions

41

  1. Universidad de Alcalá

    Alcalá de Henares, Spain

    2 h-index

    4 publications

    152 citations

  2. Universidad de León

    León, Spain

    2 h-index

    2 publications

    76 citations

  3. University of Kansas

    Lawrence, United States

    1 h-index

    1 publications

    10 citations

  4. Supply Chain Competence Center (Germany)

    Munich, Germany

    1 h-index

    1 publications

    114 citations

  5. Aarhus University

    Aarhus, Denmark

    1 h-index

    1 publications

    20 citations

  6. Universidad de Cádiz

    Cadiz, Spain

    1 h-index

    1 publications

    48 citations

  7. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    37 citations

  8. Université Toulouse III - Paul Sabatier

    Toulouse, France

    1 h-index

    1 publications

    249 citations

1–8 of 41

Venues

  1. Journal of Services Marketing

    2 publications · 210 citations

    2

    h-index

  2. Behaviour and Information Technology

    2 publications · 305 citations

    2

    h-index

  3. AgEcon Search (University of Minnesota, USA)

    Repository · 2 publications · 35 citations

    2

    h-index

  4. Psychology and Marketing

    2 publications · 39 citations

    2

    h-index

  5. Sustainability

    2 publications · 74 citations

    2

    h-index

1–5