Market Logics is a normative and institutional framework that prescribes organizational action through mechanisms of competition, exchange, efficiency, and value maximization within market-based systems.
257
Publications
34.9K
Citations
464
Authors
284
Institutions
Publications per year
2017–2026
115
Parents
Publications
257
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations
Marketing Theory: Evolution and Evaluation
Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill et al. · Journal of Marketing · 1990 · 533 citations
1–5 of 257
Authors
464
- SL
10
h-index
- RF
5
h-index
- KS
3
h-index
- KS
3
h-index
- QZ
2
h-index
1–5 of 464
Institutions
284
University of Hawaiʻi at Mānoa
Honolulu, United States
8 h-index
8 publications
3K citations
University of Arizona
Tucson, United States
5 h-index
5 publications
2.9K citations
Lancaster University
Lancaster, United Kingdom
5 h-index
9 publications
383 citations
Tampere University
Tampere, Finland
4 h-index
5 publications
210 citations
University of Alberta
Edmonton, Canada
4 h-index
4 publications
1.4K citations
University of Amsterdam
Amsterdam, The Netherlands
4 h-index
4 publications
248 citations
University of Birmingham
Birmingham, United Kingdom
4 h-index
5 publications
167 citations
University of Auckland
Auckland, New Zealand
4 h-index
5 publications
440 citations
1–8 of 284
Venues
- Marketing Theory
MT · 9 publications · 589 citations
9
h-index
- Journal of Marketing
JM · 8 publications · 16K citations
8
h-index
- Industrial Marketing Management
7 publications · 1.6K citations
7
h-index
- Journal of Business Research
JBR · 4 publications · 105 citations
4
h-index
- Discourse Studies in the Cultural Politics of Education
3 publications · 155 citations
3
h-index
1–5