1
Publications
532
Citations
1
H-Index
1990
Active since
Lee Hertzman is an author specializing in marketing management, marketing insights, and interactive marketing.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsMarketing StrategyMarketing ManagementInteractive MarketingMarketing Communication
Publications per year
1990–1990
1
1
Marketing Theory: Evolution and Evaluation
Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill et al. · Journal of Marketing · 1990 · 532 citations
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