Concepedia

Gerald E. Hills

GE

Statistics

Publications

32

Citations

5.9K

H-Index

22

Active since

1970

Affiliations

Örebro University(Current)

Bradley University

University of Illinois Chicago

University of Liechtenstein

Gerald E. Hills is an author at Örebro University specializing in management, business, and entrepreneurship.

Top concepts

ManagementBusinessMarketingEntrepreneurshipBusiness StrategyStrategic ManagementMarketing StrategyIntrapreneurshipInnovationBrand Strategy

Publications per year

1970–2020

32

Publications

32

The Mediating Role of Self-Efficacy in the Development of Entrepreneurial Intentions.

Hao Zhao, Scott E. Seibert, Gerald E. Hills · Journal of Applied Psychology · 2005 · 2.9K citations

Marketing Theory: Evolution and Evaluation

Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill et al. · Journal of Marketing · 1990 · 532 citations

Turbulent Transition, Interactive Marketing, Management +10

The Evolution and Development of Entrepreneurial Marketing

Gerald E. Hills, Claes M. Hultman, Morgan P. Miles · Journal of Small Business Management · 2008 · 446 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Administrative Focused Marketing +11

Variations in University entrepreneurship education: An empirical study of an evolving field

Gerald E. Hills · Journal of Business Venturing · 1988 · 312 citations

Entrepreneurial Phenomenon, Empirical Study, University Entrepreneurship Education +7

Research at the Marketing Interface to Advance Entrepreneurship Theory

Gerald E. Hills, Raymond W. LaForge · Entrepreneurship Theory and Practice · 1992 · 261 citations

Knowledge Base, Entrepreneurial Innovation, Marketing Interface +9

Rows per page

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