Gerald E. Hills

The Mediating Role of Self-Efficacy in the Development of Entrepreneurial Intentions.

Hao Zhao, Scott E. Seibert, Gerald E. Hills · Journal of Applied Psychology · 2005 · 2.9K citations

Marketing Theory: Evolution and Evaluation

Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill et al. · Journal of Marketing · 1990 · 532 citations

Turbulent Transition, Interactive Marketing, Management +10

The Evolution and Development of Entrepreneurial Marketing

Gerald E. Hills, Claes M. Hultman, Morgan P. Miles · Journal of Small Business Management · 2008 · 446 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Administrative Focused Marketing +11

Variations in University entrepreneurship education: An empirical study of an evolving field

Gerald E. Hills · Journal of Business Venturing · 1988 · 312 citations

Entrepreneurial Phenomenon, Empirical Study, University Entrepreneurship Education +7

Research at the Marketing Interface to Advance Entrepreneurship Theory

Gerald E. Hills, Raymond W. LaForge · Entrepreneurship Theory and Practice · 1992 · 261 citations

Knowledge Base, Entrepreneurial Innovation, Marketing Interface +9