Concepedia
Statistics
Publications
15
Citations
2.4K
H-Index
14
Active since
2001
Affiliations
Bradley University(Current)
University of Arizona
Texas Christian University
California State University, Monterey Bay
Claremont Graduate University
Matthew O’Brien is an author at Bradley University specializing in management, marketing, and strategic management.
Publications per year
2001–2023
Competing through service: Insights from service-dominant logic
Robert F. Lusch, Stephen L. Vargo, Matthew O’Brien · Journal of Retailing · 2006 · 1.7K citations
Business, Marketing, Strategic Management +7
Adolescents' utilitarian and hedonic Web consumption behavior: Hierarchical influence of personal values and innovativeness
Jonathan B. Hartman, Soyeon Shim, Bonnie L. Barber et al. · Psychology and Marketing · 2006 · 155 citations
Social Sciences, Educational Psychology, Social Psychology +14
Emergence of online shopping in India: shopping orientation segments
Kenneth C. Gehrt, Mahesh Rajan, G. Shainesh et al. · International Journal of Retail & Distribution Management · 2012 · 96 citations
Business, Marketing, Marketing Management +12
Knowledge Transfer as a Means for Relationship Development: A Kazakhstan–Foreign International Joint Venture Illustration
David A. Griffith, Ali Yavuz Zeybek, Matthew O’Brien · Journal of International Marketing · 2001 · 87 citations
Management, International Business, International Management +11
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
Stephen L. Vargo, Heiko Wieland, Matthew O’Brien · Journal of Business Research · 2023 · 80 citations
Management, Marketing, Marketing Management +5
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