Jonathan B. Hartman

Statistics

Publications

Citations

226

H-Index

Active since

2004

Affiliations

University of Arizona(Current)

Jonathan B. Hartman is an author at University of Arizona specializing in interactive marketing, customer satisfaction, and behavioral decision making.

Top concepts

MarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsCustomer SatisfactionInteractive MarketingBehavioral Decision Making

Publications per year

2004–2008

Publications

Adolescents' utilitarian and hedonic Web consumption behavior: Hierarchical influence of personal values and innovativeness

Jonathan B. Hartman, Soyeon Shim, Bonnie L. Barber et al. · Psychology and Marketing · 2006 · 154 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23

Impact of Personal Values and Innovativeness on Hedonic and Utilitarian Aspects of Web Use: An Empirical Study among United States Teenagers

Jonathan B. Hartman, Yassir M. Samra · 2008 · 43 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +20

Re-examination of the concept of innovativeness in the context of the adolescent segment: Development of a measurement scale

Jonathan B. Hartman, Kenneth C. Gehrt, Kittichai Watchravesringkan · Journal of Targeting Measurement and Analysis for Marketing · 2004 · 29 citations · Full text

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