Location Marketing

Location Marketing is a place marketing strategy within investment promotion that systematically positions and communicates the competitive value proposition of a specific location (such as a city, region, or site) to targeted investors in order to attract investment relative to alternative locations.

264

Publications

16.7K

Citations

508

Authors

269

Institutions

Publications per year

2017–2026

Parents

Investment Promotion

Children

Competitive Location AdvantageEconomic Development MarketingPlace CompetitivenessPlace PositioningPlace PromotionPlace ReputationPlace StorytellingPlace-based MarketingRegional BrandingRegional Marketing

Publications

264

The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Heng Xu, Xin Luo, John M. Carroll et al. · Decision Support Systems · 2010 · 689 citations

Business, Marketing, Marketing Management +17

Corporate social performance, analyst stock recommendations, and firm future returns

Xueming Luo, Heli Wang, Sascha Raithel et al. · Strategic Management Journal · 2013 · 517 citations

Management, Marketing, Marketing Management +17

Location branding: A study of the branding practices of 12 English cities

Graham Hankinson · Journal of Brand Management · 2001 · 440 citations

Business, Geography, Marketing +12

Place marketing: how did we get here and where are we going?

Mihalis Kavaratzis, Gregory Ashworth · Journal of Place Management and Development · 2008 · 358 citations

Management, Marketing, Marketing Management +8

Place promotion: The use of publicity and marketing to sell towns and regions

Brian Goodall · Journal of Retailing and Consumer Services · 1995 · 344 citations

Planning, Marketing, Urban Planning +5

1–5 of 264

Authors

508

GW
Gary Warnaby
Manchester Metropolitan University, United Kingdom
15 publications · 1.1K citations
14
h-index
DB
David Bennison
Manchester Metropolitan University, United Kingdom
7 publications · 313 citations
7
h-index
DM
Dominic Medway
Manchester Metropolitan University, United Kingdom
6 publications · 535 citations
6
h-index
SZ
Sebastian Zenker
Erasmus University Rotterdam, Netherlands
5 publications · 512 citations
5
h-index
BJ
Barry J. Davies
Manchester Metropolitan University, United Kingdom
5 publications · 278 citations
5
h-index

1–5 of 508

Institutions

269

1–8 of 269

Venues

Place Branding and Public Diplomacy
15 publications · 1.2K citations
14
h-index
Journal of Business Research
JBR · 11 publications · 427 citations
11
h-index
Journal of Place Management and Development
10 publications · 742 citations
10
h-index
Journal of Marketing Management
MM · 6 publications · 514 citations
6
h-index
Journal of Travel & Tourism Marketing
JTTM · 6 publications · 410 citations
6
h-index

1–5