Concepedia

Place Positioning

Place Positioning is a strategic marketing framework that distinguishes itself within location marketing by systematically establishing a unique and differentiated image of a geographical location in the minds of target audiences relative to competing locations.

75

Publications

4.7K

Citations

151

Authors

96

Institutions

Publications per year

2017–2026

18

Parents

Publications

75

Sense of Place

Adriana Campelo, Robert Aitken, Maree Thyne et al. · Journal of Travel Research · 2013 · 439 citations

, , +16

Place branding: Is it marketing, or isn’t it?

Simón Anholt · Place Branding and Public Diplomacy · 2008 · 295 citations · Full text

, , +10

Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion

Martin Boisen, Kees Terlouw, Peter Groote et al. · Cities · 2017 · 265 citations · Full text

, , +16

The battery charging station location problem: Impact of users’ range anxiety and distance convenience

Fang Guo, Jun Yang, Jianyi Lu · Transportation Research Part E Logistics and Transportation Review · 2018 · 245 citations

, , +10

Measuring success in place marketing and branding

Sebastian Zenker, Nicole Martin · Place Branding and Public Diplomacy · 2011 · 205 citations

, , +12

1–5 of 75

Authors

151

  1. KD
    Keith Dinnie

    Middlesex University, United Kingdom

    2 publications · 245 citations

    2

    h-index

  2. PG
    Peter Groote

    University of Groningen, Netherlands

    2 publications · 280 citations

    2

    h-index

  3. MK
    Mihalis Kavaratzis

    University of Leicester, United Kingdom

    2 publications · 43 citations

    2

    h-index

  4. MB
    Martin Boisen

    Utrecht University, Netherlands

    2 publications · 280 citations

    2

    h-index

  5. KT
    Kees Terlouw

    Utrecht University, Netherlands

    2 publications · 280 citations

    2

    h-index

1–5 of 151

Institutions

96

  1. University of Otago

    Dunedin, New Zealand

    3 h-index

    5 publications

    1.4K citations

  2. Pace University

    New York, United States

    2 h-index

    2 publications

    311 citations

  3. Poznań University of Economics and Business

    Poznan, Poland

    2 h-index

    2 publications

    77 citations

  4. Manchester Metropolitan University

    Manchester, United Kingdom

    2 h-index

    2 publications

    79 citations

  5. Utrecht University

    Utrecht, The Netherlands

    2 h-index

    2 publications

    280 citations

  6. University of Groningen

    Groningen, The Netherlands

    2 h-index

    6 publications

    840 citations

  7. University of Leicester

    Leicester, United Kingdom

    2 h-index

    2 publications

    43 citations

  8. University of Thessaly

    Volos, Greece

    2 h-index

    2 publications

    78 citations

1–8 of 96

Venues

  1. Place Branding and Public Diplomacy

    15 publications · 1.1K citations

    14

    h-index

  2. Journal of Travel Research

    JTR · 4 publications · 746 citations

    4

    h-index

  3. Journal of science and medicine in sport

    2 publications · 150 citations

    2

    h-index

  4. Cities

    2 publications · 319 citations

    2

    h-index

  5. 2

    h-index

1–5