Concepedia

Robert Aitken

RA

47

Publications

3.3K

Citations

27

H-Index

1982

Active since

Affiliations

University of Otago(Current)

Western General Hospital

Sir Charles Gairdner Hospital

Edinburgh Royal Infirmary

Royal Australasian College of Surgeons

Robert Aitken is an author at University of Otago specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchMedicineConsumer BehaviorBusinessBrand AwarenessSurgeryAdvertisingBranding

Publications per year

1982–2021

47

Publications

47

Sense of Place

Adriana Campelo, Robert Aitken, Maree Thyne et al. · Journal of Travel Research · 2013 · 427 citations

Marketing, Brand Meanings, Place Marketing +15

The four Rs of place branding

Robert Aitken, Adriana Campelo · Journal of Marketing Management · 2011 · 271 citations

Cultural Heritage, Brand Strategy, Education +20

Branding in B2B markets: insights from the service‐dominant logic of marketing

David Ballantyne, Robert Aitken · Journal of Business and Industrial Marketing · 2007 · 249 citations

Brand Strategy, Consumer Research, Management +20

The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food

Robert Aitken, Leah Watkins, John Williams et al. · Journal of Cleaner Production · 2020 · 224 citations

Food Choice, Perceived Behavioural Control, Behavioral Sciences +15

Mesorectal excision for rectal cancer

Robert Aitken · British journal of surgery · 1996 · 187 citations · Full text

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