Place-Based Marketing is a strategic marketing approach that systematically leverages the unique physical, cultural, and social attributes of a specific geographic location to create differentiated consumer experiences and foster localized brand engagement.
379
Publications
24.7K
Citations
613
Authors
350
Institutions
Publications per year
2017–2026
113
Parents
Publications
379
Adriana Campelo, Robert Aitken, Maree Thyne et al. · Journal of Travel Research · 2013 · 439 citations
1–5 of 379
Authors
613
- GW
16
h-index
- SZ
12
h-index
- DM
12
h-index
- MK
11
h-index
- EB
9
h-index
1–5 of 613
Institutions
350
Manchester Metropolitan University
Manchester, United Kingdom
15 h-index
22 publications
1.3K citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
11 h-index
21 publications
2.1K citations
University of Manchester
Manchester, United Kingdom
10 h-index
14 publications
1.1K citations
University of Liverpool
Liverpool, United Kingdom
9 h-index
10 publications
646 citations
University of Leicester
Leicester, United Kingdom
7 h-index
7 publications
304 citations
Universität Hamburg
Hamburg, Germany
6 h-index
8 publications
892 citations
University of Groningen
Groningen, The Netherlands
6 h-index
11 publications
2.1K citations
Copenhagen Business School
Copenhagen, Denmark
6 h-index
6 publications
409 citations
1–8 of 350
Venues
- Place Branding and Public Diplomacy
35 publications · 1.8K citations
21
h-index
- Journal of Place Management and Development
26 publications · 1.8K citations
21
h-index
- Journal of Business Research
JBR · 13 publications · 563 citations
13
h-index
- Journal of Marketing Management
MM · 12 publications · 930 citations
12
h-index
- Cities
11 publications · 1K citations
11
h-index
1–5