Concepedia

Place Promotion

Place Promotion is a strategic communication framework within location marketing that differentiates itself by focusing on the branding and positioning of a geographical area to target audiences in order to enhance its image, attract investment, tourism, or residency, and foster economic development.

99

Publications

6.7K

Citations

175

Authors

98

Institutions

Publications per year

2017–2026

22

Parents

Publications

99

Movie-induced tourism: The challenge of measurement and other issues

Graham Busby, Julia Klug · Journal Of Vacation Marketing · 2001 · 473 citations

, , +17

Quality of Life and City Competitiveness

Robert Rogerson · Urban Studies · 1999 · 372 citations

, , +10

Place promotion: The use of publicity and marketing to sell towns and regions

Brian Goodall · Journal of Retailing and Consumer Services · 1995 · 344 citations

, , +5

Urban Entrepreneurship, Corporate Interests and Sports Mega-Events: The Thin Policies of Competitiveness within the Hard Outcomes of Neoliberalism

C. Michael Hall · The Sociological Review · 2006 · 342 citations

, , +17

Place promotion: The use of publicity and marketing to sell towns and regions

Harvey C. Perkins · Journal of Rural Studies · 1996 · 320 citations

, , +5

1–5 of 99

Authors

175

  1. HC
    Harvey C. Perkins

    Lincoln University, New Zealand

    5 publications · 419 citations

    5

    h-index

  2. OC
    Oscar Couwenberg

    University of Groningen, Netherlands

    2 publications · 280 citations

    2

    h-index

  3. MB
    Martin Boisen

    Utrecht University, Netherlands

    2 publications · 280 citations

    2

    h-index

  4. AS
    Andrea Schöllmann

    Lincoln University, New Zealand

    2 publications · 47 citations

    2

    h-index

  5. KM
    Kevin Moore

    Lincoln University, New Zealand

    2 publications · 47 citations

    2

    h-index

1–5 of 175

Institutions

98

  1. University of Groningen

    Groningen, The Netherlands

    3 h-index

    7 publications

    890 citations

  2. Lincoln University

    Lincoln, New Zealand

    3 h-index

    6 publications

    496 citations

  3. Manchester Metropolitan University

    Manchester, United Kingdom

    3 h-index

    4 publications

    207 citations

  4. Stockholm University

    Stockholm, Sweden

    2 h-index

    2 publications

    59 citations

  5. Utrecht University

    Utrecht, The Netherlands

    2 h-index

    2 publications

    280 citations

  6. University of Southampton

    Southampton, United Kingdom

    2 h-index

    2 publications

    160 citations

  7. University of Leicester

    Leicester, United Kingdom

    2 h-index

    2 publications

    52 citations

  8. Seoul National University

    Seoul, South Korea

    2 h-index

    2 publications

    23 citations

1–8 of 98

Venues

  1. Place Branding and Public Diplomacy

    9 publications · 683 citations

    9

    h-index

  2. Journal of Place Management and Development

    4 publications · 99 citations

    4

    h-index

  3. Cities

    4 publications · 509 citations

    4

    h-index

  4. Sustainability

    4 publications · 153 citations

    4

    h-index

  5. Place Branding

    3 publications · 201 citations

    3

    h-index

1–5