Concepedia

Involvement Moderation

Involvement Moderation is a theoretical construct in consumer behavior that identifies and explains the conditions under which the level of consumer involvement differentially influences the strength, direction, or nature of relationships between external stimuli (e.g., advertising, product information) and consumer responses (e.g., attitude change, purchase intention), thereby specifying boundary effects in information processing and decision-making pathways.

70

Publications

7.5K

Citations

183

Authors

122

Institutions

Publications per year

2017–2026

23

Parents

Publications

70

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2.1K citations

, , +12

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord et al. · Journal of Consumer Research · 1991 · 411 citations

, , +16

Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context

Richard E. Petty, John T. Cacioppo · ACR North American Advances · 1981 · 376 citations

, , +14

Repurchase loyalty: The role of involvement and satisfaction

Svein Ottar Olsen · Psychology and Marketing · 2007 · 344 citations · Full text

, , +15

Involvement: a Potentially Important Mediator of Consumer Behavior

Andrew A. Mitchell · ACR North American Advances · 1979 · 328 citations

, , +13

1–5 of 70

Authors

183

  1. RN
    Russell N. Laczniak

    Iowa State University, United States

    2 publications · 125 citations

    2

    h-index

  2. BV
    Bas Verplanken

    University of Bath, United Kingdom

    2 publications · 135 citations

    2

    h-index

  3. LW
    Li‐Wei Wu

    Tunghai University, Taiwan

    2 publications · 81 citations

    2

    h-index

  4. CW
    Chung‐Yu Wang

    Chan Zuckerberg Initiative (United States), United States

    2 publications · 81 citations

    2

    h-index

  5. FK
    Flora Kokkinaki

    Athens University of Economics and Business, Greece

    2 publications · 102 citations

    2

    h-index

1–5 of 183

Institutions

122

  1. Kyung Hee University

    Seoul, South Korea

    3 h-index

    5 publications

    537 citations

  2. Clemson University

    Clemson, United States

    3 h-index

    4 publications

    280 citations

  3. University of Mississippi

    Oxford, United States

    2 h-index

    4 publications

    134 citations

  4. Cleveland State University

    Cleveland, United States

    2 h-index

    2 publications

    61 citations

  5. Tunghai University

    Taichung, Taiwan

    2 h-index

    2 publications

    81 citations

  6. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    2 publications

    100 citations

  7. Hebrew University of Jerusalem

    Jerusalem, Israel

    2 h-index

    3 publications

    107 citations

  8. National Kaohsiung University of Applied Sciences

    Kaohsiung City, Taiwan

    2 h-index

    3 publications

    118 citations

1–8 of 122

Venues

  1. Psychology and Marketing

    7 publications · 842 citations

    7

    h-index

  2. Journal of Business Research

    JBR · 6 publications · 488 citations

    6

    h-index

  3. Sustainability

    3 publications · 94 citations

    3

    h-index

  4. ACR North American Advances

    3 publications · 715 citations

    3

    h-index

  5. Journal of Advertising

    2 publications · 191 citations

    2

    h-index

1–5