Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context - Concepedia

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Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context

376

Citations

10

References

1981

Year

Richard E. Petty, John T. Cacioppo

ACR North American Advances

AdvertisingIssue InvolvementTargeted AdvertisingManagementConsumer ResearchMarketing CommunicationPersuasionAdvertising ContentConsumer BehaviorAdvertising EffectivenessCommunicationMarketingConsumer EngagementAttitude Theory

References

	Year	Citations

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