Experiment-Driven Marketing is a methodological approach within marketing strategy that systematically employs controlled, data-informed experiments to identify and scale high-impact growth opportunities through rapid iteration and empirical validation.
29
Publications
2.2K
Citations
60
Authors
35
Institutions
Publications per year
2017–2026
2
Parents
Publications
29
Closing the Marketing Capabilities Gap
George S. Day · Journal of Marketing · 2011 · 1K citations
How to design smart business experiments
Thomas H. Davenport · Strategic Direction · 2009 · 98 citations
Advertising Experiments at the Campbell Soup Company
Joseph O. Eastlack, Ambar G. Rao · Marketing Science · 1989 · 90 citations
1–5 of 29
Authors
60
- GS
3
h-index
- PE
2
h-index
- RM
2
h-index
- PE
2
h-index
- AG
2
h-index
1–5 of 60
Institutions
35
US Forest Service
Washington, United States
2 h-index
2 publications
83 citations
The Ohio State University
Columbus, United States
2 h-index
2 publications
83 citations
University of Massachusetts Amherst
Amherst Center, United States
2 h-index
2 publications
83 citations
University of Pennsylvania
Philadelphia, United States
2 h-index
2 publications
1.1K citations
Stanford University
Stanford, United States
2 h-index
2 publications
40 citations
Massachusetts Institute of Technology
Cambridge, United States
2 h-index
5 publications
122 citations
Center for Innovation
Washington D.C., United States
1 h-index
1 publications
1K citations
World Bank
Washington, United States
1 h-index
1 publications
12 citations
1–8 of 35
Venues
- Journal of Marketing Research
6 publications · 132 citations
6
h-index
- Journal of Marketing
JM · 3 publications · 1.1K citations
3
h-index
- Marketing Science
2 publications · 123 citations
2
h-index
- European Journal of Tourism Research
1 publications · 20 citations
1
h-index
- Journal of Interactive Marketing
JIM · 1 publications · 47 citations
1
h-index
1–5