Nicole Koschate‐Fischer

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Nicole Koschate‐Fischer, Isabel V. Stefan, Wayne D. Hoyer · Journal of Marketing Research · 2012 · 339 citations

Business, Marketing, Marketing Management +16

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Nicole Koschate‐Fischer, Adamantios Diamantopoulos, Katharina Oldenkotte · Journal of International Marketing · 2011 · 314 citations

Business, Marketing, Marketing Management +16

Moderating Effects of the Relationship between Private Label Share and Store Loyalty

Nicole Koschate‐Fischer, J. S. Cramer, Wayne D. Hoyer · Journal of Marketing · 2014 · 126 citations

Business, Marketing, Marketing Management +16

When will price increases associated with company donations to charity be perceived as fair?

Nicole Koschate‐Fischer, Isabel V. Huber, Wayne D. Hoyer · Journal of the Academy of Marketing Science · 2015 · 105 citations

Public Affairs, Business Economics, Economics +14

Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Nicole Koschate‐Fischer, Wayne D. Hoyer, Nicola Stokburger-Sauer et al. · Journal of the Academy of Marketing Science · 2017 · 104 citations

Management, Marketing, Marketing Management +10