Concepedia

Katharina Oldenkotte

KO

Statistics

Publications

1

Citations

314

H-Index

1

Active since

2011

Affiliations

University of Vienna(Current)

Katharina Oldenkotte is an author at University of Vienna specializing in brand associations, business, and country-of-origin associations.

Publications per year

2011–2011

1

Publications

1

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Nicole Koschate‐Fischer, Adamantios Diamantopoulos, Katharina Oldenkotte · Journal of International Marketing · 2011 · 314 citations

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