Growth Hacking

Growth Hacking is a strategic process within entrepreneurial marketing that employs rapid, data-driven experimentation across digital channels to identify the most efficient methods for scaling customer acquisition and business growth.

Publications

668

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Entrepreneurial GrowthEntrepreneurial Marketing

Children

Activation FunnelsCross-channel AcquisitionCustomer Lifecycle MarketingExperiment-driven MarketingGrowth TeamsMarketing Funnel OptimizationMetric-driven Decision MakingMonetization OptimizationOnboarding OptimizationPaid Acquisition

Publications

Growth hacking: Insights on data-driven decision-making from three firms

Orlando Troisi, Gennaro Maione, Mara Grimaldi et al. · Industrial Marketing Management · 2019 · 168 citations

Business, Information Systems, Management Information Systems +11

Business model scaling and growth hacking in digital entrepreneurship

Angelo Cavallo, Federico Cosenz, Guido Noto · Journal of Small Business Management · 2023 · 95 citations · Full text

Business, Innovation Management, Strategy +16

What the hack? A growth hacking taxonomy and practical applications for firms

René Bohnsack, Meike Malena Liesner · Business Horizons · 2019 · 68 citations

Business, Cybersecurity, Strategy +11

Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions

Augusto Bargoni, Fauzia Jabeen, Gabriele Santoro et al. · International Marketing Review · 2023 · 58 citations

Business, Information Technology, Marketing +14

Growth hacking as an approach to producing growth amongst UK technology start-ups: an evaluation

Tony Conway, Tanya Hemphill · Journal of Research in Marketing and Entrepreneurship · 2019 · 52 citations

Business, Marketing, Marketing Management +9

1–5 of 13

Authors

GS
Gabriele Santoro
University of Turin, Italy
3 publications · 127 citations
3
h-index
AF
Alberto Ferraris
University of Turin, Italy
2 publications · 95 citations
2
h-index
FJ
Fauzia Jabeen
Abu Dhabi University, United Arab Emirates
2 publications · 90 citations
2
h-index
AB
Augusto Bargoni
University of Turin, Italy
2 publications · 95 citations
2
h-index
MM
Morteza Maleki Minbashrazgah
Semnan University, Iran
1 publications · 19 citations
1
h-index

1–5 of 35

Institutions

1–8 of 30

Venues

Journal of Research in Marketing and Entrepreneurship
1 publications · 52 citations
1
h-index
Technovation
1 publications · 37 citations
1
h-index
ACM SIGCAS Computers and Society
1 publications · 18 citations
1
h-index
Management Decision
1 publications · 32 citations
1
h-index
International Marketing Review
1 publications · 58 citations
1
h-index

1–5