Concepedia

Activation Funnels

Activation Funnels is a analytical framework within growth hacking that models the sequential user journey from initial engagement to desired product adoption, distinguishing itself by identifying critical drop-off points and optimization levers to increase conversion rates.

5

Publications

408

Citations

23

Authors

9

Institutions

Publications per year

2017–2026

2

Parents

Publications

5

Trajectories of sinking particles in the Sargasso Sea: modeling of statistical funnels above deep-ocean sediment traps

David A. Siegel, W. G. Deuser · Deep Sea Research Part I Oceanographic Research Papers · 1997 · 267 citations

, , +16

Enhancing the reaction kinetics and structural stability of high-voltage LiCoO<sub>2</sub><i>via</i> polyanionic species anchoring

Wei Zheng, Gemeng Liang, Hao Guo et al. · Energy & Environmental Science · 2024 · 59 citations

, , +16

Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Thorsten Wiesel, Koen Pauwels, Joep Arts · 2009 · 45 citations

, , +9

Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Davood Feiz, Azim Zarei, Morteza Maleki Minbashrazgah et al. · Iranian journal of management studies · 2021 · 19 citations · Full text

, , +14

Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Wiesel, Pauwels · Marketing Science · 2011 · 18 citations

, , +9

1–5 of 5

Authors

23

  1. JA
    Jodie A. Yuwono

    The University of Adelaide, Australia

    1 publications · 59 citations

    1

    h-index

  2. LT
    Lars Thomsen

    Australian Synchrotron, Australia

    1 publications · 59 citations

    1

    h-index

  3. PA
    Pauwels

    1 publications · 18 citations

    1

    h-index

  4. GL
    Gemeng Liang

    The University of Adelaide, Australia

    1 publications · 59 citations

    1

    h-index

  5. JZ
    Jinshuo Zou

    The University of Adelaide, Australia

    1 publications · 59 citations

    1

    h-index

1–5 of 23

Institutions

9

  1. University of Wollongong

    Wollongong, Australia

    1 h-index

    1 publications

    59 citations

  2. University of California, Santa Barbara

    Santa Barbara, United States

    1 h-index

    1 publications

    267 citations

  3. Tianjin University

    Tianjin, China

    1 h-index

    2 publications

    118 citations

  4. Semnan University

    Semnan, Iran

    1 h-index

    4 publications

    76 citations

  5. The University of Adelaide

    Adelaide, Australia

    1 h-index

    7 publications

    413 citations

  6. Woods Hole Oceanographic Institution

    Falmouth, United States

    1 h-index

    1 publications

    267 citations

  7. Australian Nuclear Science and Technology Organisation

    Sydney, Australia

    1 h-index

    3 publications

    177 citations

  8. Australian Synchrotron

    Melbourne, Australia

    1 h-index

    2 publications

    118 citations

1–8 of 9

Venues

  1. Marketing Science

    1 publications · 18 citations

    1

    h-index

  2. 1

    h-index

  3. Energy & Environmental Science

    1 publications · 59 citations

    1

    h-index

  4. Iranian journal of management studies

    IJMS · 1 publications · 19 citations

    1

    h-index

1–4