Concepedia
Statistics
Publications
1
Citations
18
H-Index
Active since
2011
Wiesel is an author specializing in business, activation funnels, and marketing funnel analytics.
Publications per year
2011–2011
Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
Wiesel, Pauwels · Marketing Science · 2011 · 18 citations
Business, Marketing, Marketing Management +9
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