Concepedia

Monetization Optimization

Monetization Optimization is a strategic framework within growth hacking that systematically enhances revenue generation mechanisms by aligning user value delivery with scalable business model levers.

12

Publications

557

Citations

44

Authors

23

Institutions

Publications per year

2017–2026

8

Parents

Publications

12

Distributed Resource Allocation in Blockchain-Based Video Streaming Systems With Mobile Edge Computing

Mengting Liu, F. Richard Yu, Yinglei Teng et al. · IEEE Transactions on Wireless Communications · 2018 · 237 citations

, , +17

Mobile App Monetization: App Business Models in the Digital Era

Ailie K.Y. Tang · International Journal of Innovation Management and Technology · 2016 · 55 citations

, , +16

Data Monetization: Lessons from a Retailer's Journey.

Mohammad S. Najjar, William J. Kettinger · Journal of the Association for Information Systems · 2013 · 52 citations

, , +10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Hao Lin et al. · Production and Operations Management · 2019 · 46 citations

, , +16

How to monetize data: An economic analysis of data monetization strategies under competition

Xin Zhang, Wei Thoo Yue, Yugang Yu et al. · Decision Support Systems · 2023 · 37 citations

, , +14

1–5 of 12

Authors

44

  1. SR
    Srinivasan Raghunathan

    Queen's University Belfast, United Kingdom

    1 publications · 15 citations

    1

    h-index

  2. AP
    Ana Paula Barbosa‐Póvoa

    University of Lisbon, Portugal

    1 publications · 13 citations

    1

    h-index

  3. AA
    Amr A. Farouk

    Monash University Malaysia, Malaysia

    1 publications · 23 citations

    1

    h-index

  4. JS
    Josh Schellenberg

    United States Department of Energy, United States

    1 publications · 35 citations

    1

    h-index

  5. WJ
    William J. Kettinger

    University of South Carolina, United States

    1 publications · 52 citations

    1

    h-index

1–5 of 44

Institutions

23

  1. University of British Columbia

    Vancouver, Canada

    1 h-index

    1 publications

    237 citations

  2. Wright State University

    Dayton, United States

    1 h-index

    3 publications

    48 citations

  3. Alibaba Group (China)

    Hangzhou, China

    1 h-index

    5 publications

    70 citations

  4. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    46 citations

  5. University of Washington

    Seattle, United States

    1 h-index

    1 publications

    46 citations

  6. Monash University Malaysia

    Subang Jaya, Malaysia

    1 h-index

    2 publications

    46 citations

  7. Microsoft (United States)

    Redmond, United States

    1 h-index

    2 publications

    28 citations

  8. The University of Texas at Dallas

    Richardson, United States

    1 h-index

    3 publications

    45 citations

1–8 of 23

Venues

  1. Decision Support Systems

    1 publications · 37 citations

    1

    h-index

  2. ACS Sustainable Chemistry & Engineering

    1 publications · 23 citations

    1

    h-index

  3. Business Strategy and the Environment

    BSE · 1 publications · 13 citations

    1

    h-index

  4. The Electricity Journal

    1 publications · 35 citations

    1

    h-index

  5. 1

    h-index

1–5