Hong Guo

Design of Consumer Review Systems and Product Pricing

Yabing Jiang, Hong Guo · Information Systems Research · 2015 · 92 citations

Consumer Uncertainty, Consumer Research, Market Design +17

Selling Virtual Currency in Digital Games: Implications for Gameplay and Social Welfare

Hong Guo, Hao Lin, Tridas Mukhopadhyay et al. · Information Systems Research · 2019 · 76 citations

Online Gaming, Virtual Currency Price, Game Theory +17

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Hao Lin et al. · Production and Operations Management · 2019 · 44 citations

Economics, Advertising, Incentive Mechanism +14

Characterization of flesh firmness and ease of separation in the fermentation of sea bass in terms of protein structure, texture, and muscle tissue structural changes

Hong Xiao, Jiao Yu, Linlu Song et al. · Food Research International · 2022 · 25 citations

Biology, Aquatic Food System, Engineering +6

Retail Clusters in Developing Economies

Xuying Zhao, Arthur Lim, Hong Guo et al. · Manufacturing & Service Operations Management · 2018 · 12 citations

Economics, Cluster Development, Economic Development +13