Augusto Bargoni

Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions

Augusto Bargoni, Fauzia Jabeen, Gabriele Santoro et al. · International Marketing Review · 2023 · 55 citations

Digital Business, Digital Marketing, International Marketing +23

Fostering circular economy through open innovation: Insights from multiple case study

Francesco Antonio Perotti, Augusto Bargoni, Paola De Bernardi et al. · Business Ethics the Environment & Responsibility · 2024 · 50 citations · Full text

Engineering, Multiple Case Study, Sustainable Development +26

Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure

Augusto Bargoni, Luboš Smrčka, Gabriele Santoro et al. · Technovation · 2023 · 32 citations · Full text

Innovation Management, Innovation Study, Management +14

Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel

Augusto Bargoni, Tomáš Klieštik, Fauzia Jabeen et al. · Journal of Business Research · 2022 · 27 citations

Online Customer Behavior, Consumer Decision Making, Buying Behavior +12

Artificial intelligence-driven decision making and firm performance: a quantitative approach

Chiara Giachino, Martin Čepel, Elisa Truant et al. · Management Decision · 2024 · 20 citations

Artificial Intelligence, Firm Performance, Business Intelligence +22