Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions

Augusto Bargoni, Fauzia Jabeen, Gabriele Santoro, +1

International Marketing Review

Digital BusinessDigital MarketingInternational MarketingBusiness IntelligenceData-driven Innovation +21

Fostering circular economy through open innovation: Insights from multiple case study

Francesco Antonio Perotti, Augusto Bargoni, Paola De Bernardi, +1

Business Ethics the Environment & Responsibility

EngineeringMultiple Case StudySustainable DevelopmentSustainable InnovationInnovation Management +24

Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure

Augusto Bargoni, Luboš Smrčka, Gabriele Santoro, +1

Technovation

Innovation ManagementInnovation StudyManagementBusinessGioia Method +12

Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel

Augusto Bargoni, Tomáš Klieštik, Fauzia Jabeen, +1

Journal of Business Research

Online Customer BehaviorConsumer Decision MakingBuying BehaviorFamily Business StudiesDigital Marketing +10

Artificial intelligence-driven decision making and firm performance: a quantitative approach

Chiara Giachino, Martin Čepel, Elisa Truant, +1

Management Decision

Artificial IntelligenceFirm PerformanceBusiness IntelligenceAi AdoptionData-driven Innovation +20

Competitive strategies in the agri-food industry in Italy during the COVID-19 pandemic: an application of <i>K</i> -means cluster analysis

Augusto Bargoni, Bernardo Bertoldi, Chiara Giachino, +1

British Food Journal

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

Augusto Bargoni, Chiara Giachino, Rada Gutuleac, +1

Psychology and Marketing

Consumer MotivationConsumer StudyConsumer ResearchBrand StrategySocial Influence +22

The effects of influencer endorsement services on crowdfunding campaigns

Augusto Bargoni, Chiara Giachino, Enrico Battisti, +1

Journal of Services Marketing

Consumer ResearchSocial InfluenceInfluencer StudiesManagementEffective Crowdfunding Campaigns +14

To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship

Augusto Bargoni, Jacopo Ballerini, Demetris Vrontis, +1

Journal of Product & Brand Management

Digital MarketingConsumer ResearchBrand StrategySocial InfluenceConsumer Engagement +21

A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?

Augusto Bargoni, Chiara Giachino, Ciro Troise, +2

Technological Forecasting and Social Change