Concepedia

Rada Gutuleac

RG

Statistics

Publications

3

Citations

140

H-Index

3

Active since

2022

Affiliations

University of Turin(Current)

Rada Gutuleac is an author at University of Turin specializing in management, marketing, and communication.

Top concepts

MarketingManagementPsychologySocial MediaCommunicationSocial InfluenceConsumer BehaviorConsumer ResearchConsumer EngagementArts

Publications per year

2022–2024

3

Publications

3

Will virtual influencers overcome the uncanny valley? The moderating role of social cues

Rada Gutuleac, Gabriele Baima, Cristian Rizzo et al. · Psychology and Marketing · 2024 · 77 citations · Full text

Digital Marketing, Social Psychology, Consumer Research +34

Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic

Angelo Bonfanti, Vania Vigolo, Georgia Yfantidou et al. · International Journal of Hospitality Management · 2022 · 46 citations

Customer Experience, Customer Satisfaction, Covid-19 Pandemic +8

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

Augusto Bargoni, Chiara Giachino, Rada Gutuleac et al. · Psychology and Marketing · 2024 · 17 citations

Consumer Motivation, Consumer Study, Consumer Research +24

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