Concepedia

E-commerce Funnel Analysis

E-Commerce Funnel Analysis is a methodological framework within digital marketing analytics that systematically examines user progression through predefined stages of an online purchasing process to identify behavioral patterns and conversion bottlenecks specific to electronic commerce environments.

8

Publications

617

Citations

17

Authors

11

Institutions

Publications per year

2017–2026

3

Parents

Publications

8

<b>Practice Prize Paper</b>—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Thorsten Wiesel, Koen Pauwels, Joep Arts · Marketing Science · 2010 · 212 citations · Full text

, , +13

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin · Journal of Marketing Research · 2014 · 198 citations

, , +17

Using clickstream data to enhance business‐to‐business web site performance

R. Dale Wilson · Journal of Business and Industrial Marketing · 2010 · 55 citations

, , +16

Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising

Lisan Lesscher, Lara Lobschat, Peter C. Verhoef · International Journal of Research in Marketing · 2020 · 47 citations · Full text

, , +17

Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Thorsten Wiesel, Koen Pauwels, Joep Arts · 2009 · 45 citations

, , +9

1–5 of 8

Authors

17

  1. TW
    Thorsten Wiesel

    University of Groningen, Netherlands

    2 publications · 257 citations

    2

    h-index

  2. KP
    Koen Pauwels

    Özyeğin University, Türkiye

    2 publications · 257 citations

    2

    h-index

  3. JA
    Joep Arts

    Vrije Universiteit Amsterdam, Netherlands

    2 publications · 257 citations

    2

    h-index

  4. PC
    Peter C. Verhoef

    University of Groningen, Netherlands

    1 publications · 47 citations

    1

    h-index

  5. LL
    Lara Lobschat

    University of Groningen, Netherlands

    1 publications · 47 citations

    1

    h-index

1–5 of 17

Institutions

11

  1. University of Groningen

    Groningen, The Netherlands

    2 h-index

    3 publications

    306 citations

  2. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    212 citations

  3. University of Southern California

    Los Angeles, United States

    1 h-index

    3 publications

    60 citations

  4. Maastricht University

    Maastricht, The Netherlands

    1 h-index

    1 publications

    47 citations

  5. University of Houston

    Houston, United States

    1 h-index

    1 publications

    20 citations

  6. Özyeğin University

    Istanbul, Türkiye

    1 h-index

    1 publications

    212 citations

  7. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    55 citations

  8. Maastricht School of Management

    Maastricht, The Netherlands

    1 h-index

    1 publications

    47 citations

1–8 of 11

Venues

  1. Marketing Science

    2 publications · 230 citations

    2

    h-index

  2. Information Systems Research

    ISR · 1 publications · 20 citations

    1

    h-index

  3. Journal of Business and Industrial Marketing

    1 publications · 55 citations

    1

    h-index

  4. International Journal of Research in Marketing

    IJRM · 1 publications · 47 citations

    1

    h-index

  5. Journal of Marketing Research

    1 publications · 198 citations

    1

    h-index

1–5