Concepedia

Funnel Analysis

Funnel Analysis is a web analytics methodology that identifies and evaluates the sequential stages users traverse toward a desired outcome, distinguishing itself by quantifying drop-off and conversion rates at each step to optimize user pathways in digital environments.

26

Publications

2.8K

Citations

58

Authors

36

Institutions

Publications per year

2017–2026

6

Parents

Children

Publications

26

Funnel plots for comparing institutional performance

David J. Spiegelhalter · Statistics in Medicine · 2004 · 819 citations

, , +15

In an empirical evaluation of the funnel plot, researchers could not visually identify publication bias

Norma Terrin, Christopher H. Schmid, Joseph Lau · Journal of Clinical Epidemiology · 2005 · 497 citations

, , +13

Quantifying the risk of error when interpreting funnel plots

Mark Simmonds · Systematic Reviews · 2015 · 253 citations · Full text

, , +14

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Anatoli Colicev, Ashish Kumar, Peter O’Connor · International Journal of Research in Marketing · 2018 · 251 citations · Full text

, , +9

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin · Journal of Marketing Research · 2014 · 198 citations

, , +17

1–5 of 26

Authors

58

  1. TA
    Thanos Athanasiou

    Imperial College London, United Kingdom

    2 publications · 67 citations

    2

    h-index

  2. AD
    Ara Darzi

    Imperial College London, United Kingdom

    2 publications · 67 citations

    2

    h-index

  3. AB
    Alex Bottle

    Imperial College London, United Kingdom

    2 publications · 67 citations

    2

    h-index

  4. EM
    Erik Mayer

    Imperial College London, United Kingdom

    2 publications · 67 citations

    2

    h-index

  5. JA
    Joep Arts

    Vrije Universiteit Amsterdam, Netherlands

    1 publications · 45 citations

    1

    h-index

1–5 of 58

Institutions

36

  1. Tel Aviv University

    Tel Aviv, Israel

    2 h-index

    4 publications

    158 citations

  2. Imperial College London

    London, United Kingdom

    2 h-index

    6 publications

    119 citations

  3. University of York

    York, United Kingdom

    1 h-index

    1 publications

    253 citations

  4. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    198 citations

  5. University of California San Diego

    San Diego, United States

    1 h-index

    2 publications

    60 citations

  6. University of Essex

    Colchester, United Kingdom

    1 h-index

    2 publications

    58 citations

  7. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    198 citations

  8. University of Wisconsin–Milwaukee

    Milwaukee, United States

    1 h-index

    1 publications

    74 citations

1–8 of 36

Venues

  1. Marketing Science

    2 publications · 58 citations

    2

    h-index

  2. British Journal of Hospital Medicine

    BJHM · 1 publications · 37 citations

    1

    h-index

  3. British Journal of Urology

    1 publications · 13 citations

    1

    h-index

  4. Journal of Clinical Epidemiology

    1 publications · 497 citations

    1

    h-index

  5. Statistical Software Components

    1 publications · 11 citations

    1

    h-index

1–5