Concepedia

Paul R. Hoban

PR

Statistics

Publications

3

Citations

256

H-Index

3

Active since

2014

Affiliations

University of Wisconsin–Madison(Current)

Paul R. Hoban is an author at University of Wisconsin–Madison specializing in online display advertising, advertising, and business.

ORCID

Publications per year

2014–2022

3

Publications

3

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin · Journal of Marketing Research · 2014 · 198 citations

, , +17

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban · Journal of Marketing Research · 2020 · 33 citations

, , +13

Writing More Compelling Creative Appeals: A Deep Learning-Based Approach

Jiyeon Hong, Paul R. Hoban · Marketing Science · 2022 · 25 citations

, , +6

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