Concepedia

Discount Presentation

Discount Presentation is a singular academic contribution within the domain of Offer Presentation that introduces a novel method, model, framework, theory, construct, dataset, task, or metric specifically designed to represent or quantify reduced value propositions in a structured and generalizable manner.

9

Publications

340

Citations

22

Authors

17

Institutions

Publications per year

2017–2026

3

Parents

Publications

9

Effects of discount framing in comparative price advertising

Sally McKechnie, James F. Devlin, Christine Ennew et al. · European Journal of Marketing · 2012 · 65 citations

, , +17

Brand evaluations: a comparison of fixed price and discounted price offers

Rajneesh Suri, Rajesh V. Manchanda, Chiranjeev Kohli · Journal of Product & Brand Management · 2000 · 63 citations

, , +16

“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions

Hyeong Min Kim, Thomas Krämer · Marketing Letters · 2006 · 57 citations

, , +13

Cheap: the high cost of discount culture

Choice Reviews Online · 2010 · 45 citations · Full text

, , +13

Brand choice and deep price discounts

David Moore, Richard W. Olshavsky · Psychology and Marketing · 1989 · 30 citations

, , +13

1–5 of 9

Authors

22

  1. AS
    Andrew Smith

    University of Nottingham, United Kingdom

    1 publications · 65 citations

    1

    h-index

  2. TK
    Thomas Krämer

    Baruch College, United States

    1 publications · 57 citations

    1

    h-index

  3. MS
    Myungkeun Song

    Dong-A University, South Korea

    1 publications · 17 citations

    1

    h-index

  4. DM
    David Moore

    Leeds Beckett University, United Kingdom

    1 publications · 30 citations

    1

    h-index

  5. RS
    Robert S. Kaplan

    Harvard University, United States

    1 publications · 11 citations

    1

    h-index

1–5 of 22

Institutions

17

  1. Feng Chia University

    Taichung, Taiwan

    1 h-index

    1 publications

    24 citations

  2. University of Manitoba

    Winnipeg, Canada

    1 h-index

    1 publications

    63 citations

  3. Santa Clara University

    Santa Clara, United States

    1 h-index

    1 publications

    28 citations

  4. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    30 citations

  5. Baruch College

    New York, United States

    1 h-index

    2 publications

    114 citations

  6. Kangwon National University

    Chuncheon, South Korea

    1 h-index

    1 publications

    17 citations

  7. University of Oklahoma

    Norman, United States

    1 h-index

    1 publications

    30 citations

  8. University of Nottingham

    Nottingham, United Kingdom

    1 h-index

    4 publications

    260 citations

1–8 of 17

Venues

  1. Choice Reviews Online

    CRO · 1 publications · 45 citations

    1

    h-index

  2. Psychology and Marketing

    1 publications · 30 citations

    1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 11 citations

    1

    h-index

  4. Marketing Science

    1 publications · 28 citations

    1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 63 citations

    1

    h-index

1–5